Fundamentals of Headlines, Copy and Design in Communication
While there are many opinions about what constitutes good headlines, copy and design, most professionals agree that these individual elements of the ad must work together. In combination, they must grab attention, convey a persuasive message and portray a consistent identity.An ad that's too cluttered can't convey a message quickly enough to engage the reader or viewer. One that's out of character with the product or service will be confusing rather than convincing.An effective headline (or a broadcast ad's opening moments) must immediately capture the audience's interest and pull them into the ad. A good rule of thumb is to look for the inherent "drama" in what you are offering, and capitalize on that to create an alluring ad.Examples: "We're Losing Our Minds" -- a university ad appealing for funds. And "You Don't Have to be Jewish to Love Levy's" -- a bread company ad featuring a Chinese man biting into a whopping pastrami sandwich.Next, the photo or illustration amplifies the message.
An ad for Bull Worldwide Information Systems, for example, showed a satellite photo of the earth with the headline "GloBull."Once the headline and illustration have drawn the customer into your ad, the copy convinces them to buy. So make it believable, full of information, and bolstered with words and style that complement your identity. Almost any Volkswagen or Mercedes Benz print ad exemplifies convincing copy in a style that suits the product perfectly.Broadcast advertising will also involve selecting music, sound effects, actors or announcers, and perhaps a theme song. All these elements enhance your message and reinforce your identity but, for the most part, the copy and what it conveys actually do the selling..
When you match consumer psychology with effective communication styles you get a powerful combination. At Hopkins-Business- Communication-Training.com you can find the secrets to communication success. At Hopkins we show you how to communicate better for better business results. www.hopkins-business-communication-training.comDREAMS ABOUT MONEY
Dream One. I was on a curvy road that led to Fort Knox, Kentucky. Beside the road, were several people who shouted "go on, go on" and gestured for me to go on down the road. Suddenly, at a bend in the road, I encountered several huge men, dressed to the teeth in knives and guns, with bandoleers of ammunition around their chests. I began to battle these demons, all the while calling on the name of Jesus to help me.
The batttle raged, I was getting weak, and then, the Lord gave victory. Immediately afterward, huge sums of money started falling out of the sky. I then woke up.Dream Two. I dreamed I was by a bank. I could clearly see this bank; the name was Deutches Bank and I was in Germany.
The entrance was barred but then, a man came up to me and handed me a huge gold key. He said, "This key unlocks the door of that bank where the money the enmey has stolen is located." I then unlocked the giant door to this bank. (Note, shortly thereafter, retribution of stolen funds from...
DREAMS ABOUT MONEY
Hedge funds > DREAMS ABOUT MONEY
Financing a Business
The financing of a business is a relatively straightforward process, if you are aware of what lenders are looking for and generally what they will and will not do. The will be looking at your credit, your experience and the sort of down payment you have and information about what sort of note the seller is willing to take back when selling you the business.As has been stated, the down payment on a business can be anywhere from 25% to 100% of the selling price. Lenders will not lend you this down payment money on the business itself. You will usually need to get this money from other sources, such as your personal savings, a family member, a retirement plan or other.Your credit should be sorted out well before you start on buying a business. You want to handle any negative reports on your credit fully.
You do not want anything that is negative showing up when a lender is checking your qualifications. Negative credit reports make them nervous.Once you decide on the business you...
Financing a Business
Hedge funds > Financing a Business
Hampshire Companies Acquires Park 80 East Office Building in Saddle Brook, NJ; Superbly Located Building Acquired on Behalf of Hampshire Generational Fund
(ContentDesk) July 28, 2005 -- The Hampshire Companies, a full service, private real estate investment fund manager with equity in assets valued at over $1 billion, today announced the acquisition of the Park 80 East Office Building, strategically situated at the juncture of Interstate 80 and the Garden State Parkway in Saddle Brook, New Jersey.
The acquisition was made on behalf of The Hampshire Generational Fund, LLC.Park 80 East is an 83,049 square foot multi-tenanted office building and one of the most visible office properties in Northern New Jersey.
The building sits on approximately 4.3 acres in a major Bergen County sub-market.
Major tenants at closing included Sealed Air Corporation, Liberty Mutual Insurance Company, and the United States Government Services Administration (GSA).
"This is a premier acquisition," commented William A.
Scully, Executive Vice President of The Hampshire Companies.
The Hampshire Generational Fund,...
Hedge funds > Hampshire Companies Acquires Park 80 East Office Building in Saddle Brook, NJ; Superbly Located Building Acquired on Behalf of Hampshire Generational Fund
The Stock Market Explained!
Let's briefly describe The Stock Market for those who are new to the financial world. What is The Stock Market?It is by definition a market in which shares of companies stocks are bought and sold. Let me explain this. When companies start growing they need to find investors willing to invest on the company. They need to rise money to keep buying machines and products and to expand their businesses.
At the same time many investors want to find companies where they can invest their funds, so they can receive passive income from the growth of those companies, which usually cause a growth on their portfolio of invested funds. How is The Stock Market organized and why? Companies discovered a long time ago that the most profitable, easy, fast and effective way to find the investors is through an organized system, in which there is liquidity, and through which all interested individuals could bring in funds to keep developing their businesses and enterprises. That originated The Stock...
The Stock Market Explained!
Hedge funds > The Stock Market Explained!
Park La Brea Apartments, The Park La Brea Arts Council Team Up for 8th Annual Art in the Park Benefiting Camp Ronald McDonald for Good Times
LOS ANGELES, CA (ContentDesk) August 29, 2004 -- Park La Brea Apartments and The Park La Brea Arts Council will be holding the 8th Annual Art in the Park from 11:00 a.m. to 5:00 p.m. on Saturday, September 11 and Sunday, September 12 at Park La Brea Apartments, 6200 West 3rd Street.
The event will benefit Camp Ronald McDonald for Good Times, a cost-free sleep-away camp for children with cancer and their families.
The two-day event will be filled with world-class artists, live entertainment, a food court, a children's art workshop and special appearance by Ronald McDonald.
Admission, parking and shuttle service are all free.
For more event information, please call 323-525-1908."We are thrilled to be able to sponsor this fantastic cultural event once again for the community of Los Angeles," said Barbara Barsi, marketing director, Park La Brea Apartments.
"Most importantly, we hope to raise even more funds for the kids and families that look forward...
Hedge funds > Park La Brea Apartments, The Park La Brea Arts Council Team Up for 8th Annual Art in the Park Benefiting Camp Ronald McDonald for Good Times
Need to Change Something?
"Need to change something?" you ask. "Isn't it enough that everything around me is changing so fast I can't keep up?"I see and hear it all the time. People starting to say something, then stopping, shaking their head and saying, "It isn't like it used to be." You may agree with Michael Fry and T. Lewis who said, in "Over the Hedge, " "the more things change, the more they remain ? insane."A common reaction to this is to knuckle down and try and keep as much the same as you can, while at the same time, lamenting the changes going on around you. It leaves us, I'm afraid, beating out heads against a brick wall.
We become rigid in reaction to all the change going around. More determined than ever to fight it. But isn't there a better way? If change has become the norm, wouldn't it be wise to become change proficient? Isn't it better to light a candle than to curse the darkness?To become change-proficient, first of all you have to want to. This may be the hardest part of all. It means...
Need to Change Something?
Hedge funds > Need to Change Something?